In 1995 Nellie Snellen founded her company. As the founder and designer of the Nellie’s Choice brand, she made a name for herself in the crafting world. In 2000 she started to develop new hobby techniques and create instruction booklets to share these techniques with the world. Nellie Snellen made her passion her profession when she opened her wholesale in 2004.
Nellie’s Choice is a brand which specialises in paper crafts. The brand offers a wide range of products including stamps, cutting dies, punches, ink, 3D decoupage sheets, printed paper, die-cutting and embossing machines and scrapbooking accessories. Nellie’s Choice is known for its unique and innovative products and is valued for the high quality of its materials. The brand is popular both with professional artists and crafters and in shops all over the world.